If it’s skin,
it has to come in!

August is Itchy Pet Awareness Month


WHY ITCHY PET AWARENESS
MONTH MATTERS

Grow your practice and help more itchy dogs get the relief they need.

Colorful paw icon

Allergic/atopic dermatitis is the #1 reason

dogs are brought in for veterinarian visits2

Colorful home icon

30 million households

in the US have a dog with pruritus3

Sad puppy

Almost 8 million dogs

go untreated by a
veterinarian for itch3

Colorful itchy dog icon

36% more itchy dogs

were treated by a veterinarian
over the past 6 years4


GIVE ITCHY DOGS A WELCOME TASTE OF RELIEF!

Keep Apoquel® Chewable (oclacitinib chewable tablet) on hand

  • The first and only chewable treatment for allergic itch in dogs
  • Easy-to-dose chewable formulation pet owners prefer5*

*Responses based on owner review of Apoquel tablet and Apoquel Chewable product profiles in a survey.

Dogs like it too!

  • Watch the video for a veterinarian’s real-life experience giving Apoquel Chewable


RESOURCES FOR YOUR PRACTICE


DISCOVER THE RIGHT ALLERGIC PRURITUS TREATMENT OPTION FOR YOUR CANINE PATIENTS

Use this resource to inform your treatment plan once you suspect that allergic pruritus is present.

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DOWNLOAD

ENGAGE AND EDUCATE!

Exclusive resources are here to help

We’ve got you covered with these ready-to-go social posts and logos to use on your customer communication material. Plus, be sure to download our new clinical tool: a dermatology history form.

DOWNLOAD

DOWNLOAD


DON’T WAIT! GET THESE RESOURCES TO HELP MAKE
YOUR DERMATOLOGY VISITS THIS SUMMER EASIER.

Vet and owner with dog

Encourage a Skin Health Visit

And educate pet owners about the signs of allergic itch.

Signs of allergic itch:

  • Frequent licking, chewing, biting or scratching
  • Excessive rolling, rubbing or scooting
  • Recurrent ear problems
  • Hair loss
  • Body odor
  • Rash, redness, greasy skin or scabs

Pet owners looking for more information about allergic itch symptoms can visit this helpful resource:

itchingforhelp.com

Creative ideas to promote pet skin health in your practice

Decorate a bulletin board

Decorate a bulletin board with images of pets who have had their allergic itch successfully treated at your practice.

Host a contest

Organize a giveaway contest for all owners who bring their pets in for a skin health check in August (prizes can include a day of grooming, shampoo, toy, etc.).

Client posts

Encourage pet owners to share photos of their pets online with the hashtag #ItchyPetAwarenessMonth.

Share your pictures

Share pictures of the practice's own pets who have been treated for itch with the hashtag #ItchyPetAwarenessMonth.

We can’t wait to see how you promote Itchy Pet Awareness Month!

Reach out to your Zoetis representative if you need any additional help or have questions.


IMPORTANT SAFETY INFORMATION

Apoquel and Apoquel Chewable: See full prescribing information at ApoquelTabletAndChewablePI.com. Do not use Apoquel or Apoquel Chewable in dogs less than 12 months of age or those with serious infections. Apoquel and Apoquel Chewable may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse. Consider the risks and benefits of treatment in dogs with a history of recurrence of these conditions. New neoplastic conditions (benign and malignant) were observed in clinical studies and post-approval. Apoquel and Apoquel Chewable have not been tested in dogs receiving some medications including some commonly used to treat skin conditions such as corticosteroids and cyclosporines. Do not use in breeding, pregnant, or lactating dogs. Most common side effects are vomiting and diarrhea. Apoquel and Apoquel Chewable have been used safely with many common medications including parasiticides, antibiotics and vaccines.

Cytopoint Indications: Cytopoint has been shown to be effective for the treatment of dogs against allergic dermatitis and atopic dermatitis.

Apoquel and Apoquel Chewable Indications: Control of pruritus associated with allergic dermatitis and control of atopic dermatitis in dogs at least 12 months of age.


References: 1. Data on file, PetTrak US Pruritus Market Performance - Unique Pets Seen in August 2023, Zoetis Inc. 2. Nationwide®. Dermatitis, gastroenteritis among most common conditions that prompt veterinary visits. Accessed April 26, 2024. https://news.nationwide.com/041824-dermatitis-gastroenteritis-most-common-conditions-prompt-vet-visits/ 3. Data on file, Pruritus Market Opportunity Study, 2020, Zoetis Services LLC. 4. Data on file, PetTrak US Pruritus Market Performance – MAT Percent Change Dec ’17 to Dec ’23, Zoetis Inc. 5. Data on file, ZMR: Adelphi/PROVE: Pet Owner Preferences Chewable vs. Conventional Canine Pruritus, Zoetis Services LLC, March 2023.

IMPORTANT SAFETY INFORMATION:

See full prescribing information at ApoquelTabletAndChewablePI.com. Do not use Apoquel or Apoquel Chewable in dogs less than 12 months of age or those with serious infections. Apoquel and Apoquel Chewable may increase the chances of developing serious infections, and may cause existing parasitic skin infestations or pre-existing cancers to get worse.